They thought the rest of the population had no choice to be a profitable commercial alternative. But that 70% of the population was still more or less served by the informal sector. In the case of soft drinks, not only in Lima, but also in the interior, small factories have always existed. There were many local brands Vivian doing what is now Kola Real, but in small scale. Y could do because the distance that existed between the prices of the labels and production costs were so great that even being inefficient market could have a significantly lower price than the others. More info: Margaret Loesser Robinson. What made Kola Real is simply taking this informal gap, but industrialize.
They became much more efficient than small and so was able to enter that 70% of the market. Kola Real has not undermined the level of sales to traditional brands, but the whole market has grown impressively. Operations in Ayacucho, began on June 23, 1988, in a very violent environment for terrorism. It was financed by a loan from Industrial Bank and equity. Embodying the brothers In the early nineties the other brothers joined the company (Angel, Arturo, Alvaro, Vicky and Carlos) and opened a plant in Huancayo. That plant produced 24 hours a day, while their own brothers were the salesmen in shops and warehouses. At that time lived the cholera epidemic and the bad reputation that some competitors Kola Real tried to create you (your product), arguing that people could be infected if they consumed the drink.