The economic crisis has arrived in the domestic medium-sized businesses. The economic crisis has arrived in the domestic medium-sized businesses. Dominik Lux, Managing Director of Lux and partner sales development, recommends: the companies must act now decisively. Dominik Lux, Managing Director of Lux and partner sales development, recommends: the companies must act now decisively. “We have created five golden rules for managing this industry crisis: refocus strategy and resources, focus on profitable customer groups, sales processes streamline, insert sales marketing and expand market shares.” Reorient you will not prevent declines in volume strategy and resources.
Many customers move their purchase decisions or have even revenues. For even more opinions, read materials from Brian Thompson. This means that in any case new volume must be won new customers. Focus on profitable customer groups sales times are even more valuable. The analysis is what the earnings driver of the next months can be important and what customer groups are crisis-proof and most profitable. t : the source for more info. Therefore, may the sales forces not already write down the year 2009, but must be aligned to the contribution providers. Streamline sales sales processes is no coincidence.
The revenue shortfalls that are strongest in times of crisis in those companies sell active and without structured sales process”. Especially, the use of a professional sales funnel is crucial. A purposeful pace and a sales process tailored to the shopping needs of the customer can save perhaps more profit. Insert sales marketing marketing subject to market laws other than during boom times in the crisis. The customer is sensitive and responds more to neglect and to disagreements. Keeping a given promise is particularly important to the customers. Marketing on the customer’s shopping needs are aligned and must run gained interested parties to the sales staff. Expand market share numerous companies save now in marketing and sales. Determined companies take advantage of this weakness of the competition and to expand as easily and cheaply as their market share never. The lower advertising volume and lower ad prices offer to get more opportunities with target groups in contact. More about Lux and Lux and partner sales development partner supports companies in developing and improving their sales. Proven products such as the sales marketing audit and the sales funnel sustainably increase sales performance and the revenue. Dominik Lux