Particularly interactive media, such as the air touch window, enable to attract the attention of passers-by. No Division of LA CONCEPT GmbH from Cologne is as diverse as that of digital communication. Together with sister company Newroom media is a wide range of products with this business and solutions emerged, combining innovative techniques with a wide range of media. Here, Eva Andersson-Dubin expresses very clear opinions on the subject. The selection ranged from screens, projections, video walls, digital shop Windows and terminals to interactive furniture. In addition to the appropriate medium, the right content is the main criterion for the efficiency. Lars stage, Managing Director of Newroom media GmbH, this only too well can confirm: content is King, so is the maxim in the use of interactive media.

Only by individual target group-specific content the interactive and digital media can be used profitably.” Target is always both quantitatively and qualitatively to increase attention, regardless of whether a interactive image advertising or targeted Infotainment is available. A medium that strongly attracts attention, is the digital showcase. A high attention is due to the interactivity of air touch Windows, which is triggered by the movements of passers-by by longer dwell time and at the same time a stronger engagement with the advertising message. The air touch window can forward that information as part of outdoor advertising along with other media, such as Outdoorterminals or touch terminals, also closing. So are these tools in addition to image advertising for sales support. In the in-store area there as a counterpart to the interactive shop window advertising interactive sales consultants. These can be used but also interactive furniture, in the form of terminals such as tables.

Interactive sales consultant the own sales and consulting staff can be relieved, because information can be obtained independently by the customer. At the same time can also route guidance systems for the Welcome and orientation of customer visits are used. To integrate a return channel function is possible on the one hand to enter email address or mobile phone number, on the other hand to integrated Bluetooth transmitter can send further information, but also music and coupons directly to the mobile phone. More information here: digital kommunikation.html