About 40% of the Turkish population, Turkey B2C E-Commerce report ystats.com the year 2011 2012 used the Internet. With broadband connections per 100 inhabitants ranked Turkey still far behind Germany and the United States. But nearly a quarter of Internet users of the mobile Internet took in the first quarter of 2012. Thus further development potential exists in the B2C E-Commerce, in Turkish. Clothing and electronics, especially popular in the Turkish online trade in Turkey used about 60% of the population the Internet to find information about products and services”to gain. Accordingly over 20% of Internet users buy online products and services for private use. The share of sales in the field of B2C E-commerce in total retail sales accounted for more than 5%. “” “” After the Turkey B2C E-Commerce report 2012 “by yStats.com the most popular product categories with online buyers are clothing, sporting goods,” electronic equipment “, household goods” and food “.
Group Shopping in Turkey of the leading competitors in Turkey in relation to the B2C E-commerce was always more successful sales 2011 generalist Hepsiburada.com, followed by the private shopping site Markafoni.com and electronics online shop Teknosa.com and generalist Ereyon.com. Hepsiburada.com generates a low single-digit percentage of its sales by customers outside of Turkey. Markafoni.com B2C E-commerce generated sales of nearly 100 million USD in 2011. There is also a Gittigidiyor.com selling additional shares in 2011 at eBay, in many product categories, one of the most popular online stores in Turkey. Private shopping website Limango.com.tr, which belongs to the German OTTO group, is among the most popular online shops for fashion. In addition Group shopping Web sites are always successful in Turkey. Within the 12 months until may 2012, Web pages achieved growth with regard to attendance by more than 40% of this category.
First First bu, heir opportunity (GroupOn), and Yakala co were here among the leading Competitors. Total B2C E-commerce market in Turkey has made already significant progress, but mainly due to the young, technology-related population, as well as due to high investments from abroad, is still a high development potential. For more information about the report, see: y stats.com/en/reports/preview.